
Led and executed the brand's social media strategy across various platforms. Responsibilities included content creation and curation, scheduling posts, and managing day-to-day community engagement. Additionally, collaborated with influencers to amplify brand presence and coordinated paid media campaigns to drive engagement and conversions.
Case Study: Lancer 30-Day Challenge
Objective: To boost brand awareness and promote 'The Method' set through a 30-day challenge campaign involving multiple influencers.
Strategy: Partnered with five micro-influencers in the beauty and skincare niche. Aligned influencers with Lancer Skincare's target audience.
Metrics: 40% increase in brand mentions, 25% increase in average post reach, 10% growth in Lancer Skincare's social media followers.



Case Study: BFCM Campaign
Objective: Maximize sales and engagement during Black Friday Cyber Monday (BFCM) period.
Multi-Platform Strategy: Developed a BFCM campaign strategy spanning Facebook, Instagram, and TikTok.
Focused on creating a seamless customer journey from awareness to conversion.
Influencer Partnerships: Collaborated with beauty influencers for previews and countdowns. Built anticipation before BFCM weekend.
Strategic Content Rollouts: Scheduled posts to unveil deals and promotions strategically. Timed content for peak engagement hours.
Focused on creating a seamless customer journey from awareness to conversion.
Influencer Partnerships: Collaborated with beauty influencers for previews and countdowns. Built anticipation before BFCM weekend.
Strategic Content Rollouts: Scheduled posts to unveil deals and promotions strategically. Timed content for peak engagement hours.
Results: Achieved a significant 40% rise in online engagement.
Metrics included likes, comments, shares, and click-through rates.
Growth: Campaign directly contributed to 18% sales revenue growth.
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Metrics included likes, comments, shares, and click-through rates.
Growth: Campaign directly contributed to 18% sales revenue growth.
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