At Nebula Naturals, a wellness-focused company, the role involved spearheading an integrated approach to enhance brand visibility and engagement. Responsibilities encompassed both organic and paid strategies, with a particular emphasis on TikTok to reach a younger audience. This included orchestrating organic growth initiatives, managing effective paid advertising campaigns to maximize ROI, and initiating compelling user-generated content (UGC) campaigns to foster community engagement. This holistic approach not only emphasized wellness but also leveraged the dynamic potential of TikTok, enabling the brand to resonate with a younger, health-conscious audience.
CASE STUDY: New Product Launch Campaign
Objective: Launch and promote a new product variant effectively through a paid media campaign.
Strategy: Developed a creative content strategy specifically for paid media channels, focusing on the unique selling points of the new product.
Implementation: Created a series of visually engaging ads, including videos and high-quality images, tailored for platforms like Instagram, Facebook, and Google Ads.
Results: Achieved a CTR of 3.5%, surpassing previous average of 1.9%. Conversion rate increased by 25%, indicating effective targeting and compelling ad content. Maintained a CPA 20% lower than the forecasted budget, maximizing the efficiency of the ad spend. Generated a ROAS of 4:1, reflecting high profitability of the campaign
CASE STUDY: ORGANIC PRODUCT AWARENESS
Objective: Increase awareness and drive immediate sales for a gut health product by capitalizing on a TikTok trend.
Strategy: Created and shared a TikTok video aligning the product's benefits with a popular gut health trend.
Execution: Produced an engaging, educational video tailored to the platform's audience, emphasizing the product's relevance to the trend.
Results: Sales Impact: 40% increase in product sales on the day of the video release.
Audience Growth: 30% rise in TikTok followers within 24 hours of posting.
Engagement Metrics: Achieved a 50% increase in engagement rate on the post.
View Metrics: Video garnered over 100,000 views in the first 48 hours.
Logo, packaging, labels, marketing materials and graphics done using Adobe Illustrator, InDesign, and Photoshop
