Developed strategic and creative social media initiatives to promote engagement and drive growth for newly launched MRVL Skin Solutions brand, an innovative luxury anti-aging skincare line based on a ground-breaking ingredient in anti-aging: Blue Scorpion Peptide. Directed the vision for the weekly social posts and digital ad creatives. Led ideas from inception to launch to develop original design concepts and execute luxe visual content.
Case Study: Launch Party Social Media Campaign:
Objective: Create buzz and engagement around the MRVL Skincare launch party, leveraging the presence of ambassador Kate Beckinsale.
Strategy: Developed a social media campaign featuring exclusive content from the event, including highlights of Kate Beckinsale’s participation, to generate excitement and showcase the brand's high-profile connections.
Execution: Coordinated live posts and stories across Instagram and Facebook during the event, capturing key moments and celebrity interactions. Used targeted hashtags and engaged with followers in real-time to amplify reach.
Results: The campaign resulted in a 30% increase in MRVL Skincare’s social media followers in one week, a 60% increase in engagement on event-related posts, and significant media coverage, enhancing brand visibility and appeal.
Strategy: Developed a social media campaign featuring exclusive content from the event, including highlights of Kate Beckinsale’s participation, to generate excitement and showcase the brand's high-profile connections.
Execution: Coordinated live posts and stories across Instagram and Facebook during the event, capturing key moments and celebrity interactions. Used targeted hashtags and engaged with followers in real-time to amplify reach.
Results: The campaign resulted in a 30% increase in MRVL Skincare’s social media followers in one week, a 60% increase in engagement on event-related posts, and significant media coverage, enhancing brand visibility and appeal.
Case Study: Enhancing Product Awareness for MRVL Skin Solutions
Objective: To increase consumer awareness and engagement around MRVL Skin Solutions' products, focusing on the unique ingredients.
Strategy: Developed a content strategy centered around highlighting the key ingredients of MRVL's skincare products. Collaborated with professional photographers to create high-quality visual content that showcases the products in an appealing and informative manner.Execution: Orchestrated photoshoots to capture the essence of MRVL's products, emphasizing their natural ingredients and benefits.
Utilized the visual content across various social media platforms, aligning with both organic and paid media strategies.
Results: Achieved a 15% increase in engagement on posts featuring the new content. Enhanced the performance of paid campaigns, with a 10% increase in click-through rates. Improved consumer understanding of the product ingredients, reflected in a 15% increase in direct queries about product specifics.
Led the creation of in-studio photography and video content as part of a cross-functional creative team. Worked closely with photographers, editors, graphic artists, and VP of marketing to plan the creative and merchandising specifics of each shoot, ensuring that all elements combine to result in consistent and inspiring content.
Photography of products shot in house by me and edited with Adobe Photoshop & Lightroom
